Amazing Makeup

Permanent Makeup Artist

Sarah Smith


When you look good you feel great

There is a secret that millions of women around the world have been discovering that can help their makeup look natural and flawless, 365 days a year, without the hassle of constantly applying or re-applying, and that secret is permanent makeup.

Also known as semi-permanent makeup, micropigmentation or cosmetic tattooing, permanent makeup is a technique that uses very fine needles to place pigments under the skin, to give a long-lasting alternative to traditional cosmetics that can knock years off your appearance and transform the look of tired eyes, shapeless brows and lack lustre lips. The technique is also utilised for medical applications such as eyebrow/eyelash reconstruction for people who have lost hair due to illness or conditions such as alopecia.

Whether you are sensitive to traditional daily makeup products, want to save time in applying your makeup every day or have simply become dissatisfied with bleeding lipstick, smudged eyeliner or the unnatural appearance of eyebrow liners, then permanent makeup could be the answer you are looking for.

If you are considering having permanent makeup then finding the right practitioner who is professional, experienced and above all will listen to you and work with you to create a flattering look that you will love, is key. Remember, permanent makeup means permanent results and so it is essential that you are treated by someone you trust to get it right first time.

Based in London’s exclusive Harley Street and with additional clinics across Essex and Hertfordshire,Amazing Makeup founder Sarah Smith has a unique, creative approach to permanent makeup that has enabled her to transform her clients’ lives. With more than 20 years experience in the beauty industry as a therapist and makeup artist, and now a decade of devoted experience as a permanent makeup artist, you can be assured that Sarah’s work is of the highest and most professional standard. 

Discretion is central to Amazing Makeup’s services.  Whilst celebrities and many women with a public profile attend Sarah’s clinics she will never tattoo and tell!  Regardless of fame and fortune, all of our clients can be assured that their treatment will not be discussed with anyone else.

As a highly skilled specialist in permanent makeup treatments, Sarah offers her clients the chance to look and feel their best round the clock, without undergoing invasive or expensive treatments or spending hours in front of the mirror. She also prides herself on the highest standards of safety and infection control.

Using all of the advanced techniques available and a wide selection of uniquely matched pharmaceutical grade pigments, every treatment is bespoke.   Sarah can create natural or more defined looking make-up that compliments every complexion and enhances the natural beauty of your eyes, lips or eyebrows so that you look flawless 24/7.

The key to her success is creating pretty, flattering and flawless looking makeup that does not look “tattooed” on. For those who want a more subtle, barely there effect that makes them look fabulous even when they just get out of bed or are working out in the gym, Sarah can create soft, subtle results that compliment and enhance your natural features. For those who want to make more of a statement with their makeup and have a preference more dramatic, defined looks, Sarah delivers exceptional results.  She will customise treatments and colours to replicate you unique and individual style without making you look ‘over done’ or artificial. 


Permanent Eye Makeup

When Andy Warhol created his iconic portraits he focused in on two facial features – the eyes and the mouth. This is because these are the two parts of the face people first zone in on when they meet up. Our eyes help us connect to other people and show our emotions so making the most of them is vital. Eye makeup can be the most challenging for many women to apply and creating certain looks involves blending and mixing colours or having a steady hand to apply neat, perfectly shaped eyeliner. Even if you do manage to create a beautiful result with your over the counter cosmetics, during the course of the day it will smudge, fade or rub off. Permanent eyeliner is a fantastic way to avoid the dreaded ‘panda eyes’ and promises to give your eyes a lasting fresher and younger appearance. Imagine having professionally applied makeup every day, from the minute you wake up until the time you go to bed. This is what permanent makeup can do for you. Whether you want a subtle enhancement that compliments your everyday makeup or you want something bold, smokey or dramatic to make your eyes ‘pop’ then Amazing Makeup’s ‘Defining Eye Collection’ has an assortment of treatments to achieve the outcome you want.


Permanent Lip Colour

There is no denying it, full, beautiful lips are something every women would like to have but unfortunately, most of us are not blessed with perfect pouts like natural beauties Angelina Jolie and Scarlett Johansen. Plump, rosy lips are associated with youth and beauty while thin lifeless lips are a sign of age. Permanent makeup techniques can be used to add definition and fullness to thin lips, to correct asymmetry or to simply add colour back into lifeless lips. The wide selection of pigments available today mean that you can choose the look you want, from neutral shades that boost and enhance your natural tones to more dramatic colours that replicate the look of your favourite lipstick giving a more intense finish. Visit our ‘Lip Addiction Collection’ for fuller descriptions of treatment solutions.


Permanent Eyebrow Makeup

Your eyebrows frame your eyes; correctly placed they highlight your check bones and give balance to your facial features.  They undoubtedly have a dramatic effect on how you look. Shapeless or sunken eyebrows can add years to your appearance but by using advanced techniques that replicated natural hair strokes, Sarah can transform your eybrows, giving them a more defined shape, improving their symmetry or even helping to give the appearance of an eyebrow lift without the need for surgery. Amazing Makeup have developed their ‘Eyebrow Signature Collection’  based on 5 key treatments:

  • Natural looking hairstroke brows
  • Super Blonde Brows to meet the needs of women who are very fair and;
  • The Power Brow for the clients looking for a striking statement brow like Megan Fox or Emma Watson
  • Tip or Tail Augmentation for added lenght
  • Eyebrow Intensifier for added depth of colour

Book a consultation today and begin your journey to a Amazing Makeup eyebrow designed and created uniquely for you.


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